However, it is important to know when to quit pouring money into a sinking ship. So when do you put a project on the back-burner? Do a thorough analytic sweep: Make sure you know the ins-and-outs of your app before you decide to walk away. Dig deep, there may be a hidden golden nugget waiting to be discovered. Apple likes it when developers keep their projects fresh.
Localize, add screenshots for different devices, create a preview video. This may be the most important thing you can do. Change titles, keywords, categories, your first screenshot… Upload, record, analyze, and try again. Experiment with Price: Change your price around. A strategy I use frequently is to Remove the App from Sale, erase all metadata, change the icon, and re-upload as a brand new app. This is a last resort, but at least it will give you a fresh start when examined by Apple.
Secure a spot in the Bluecloud App Workshop for a full look inside the App Store with step-by-step strategies to winning with apps and downloads. You can figure this out. How do I get on the Top Charts? What special keywords are they using? The best data you have is your own. Use it. If you want to read more — subscribe to the newsletter and sign up for the app workshop.
We wrote it for people who enjoy this type of article. Easily the best place to start if you want to learn more about apps. Click here to sign up » Have a story about something YOU did that dramatically changed your downloads for the better or worse? Holy crap… talking about an AH HA! Joe- Awesome!
Glad this hit home with you. I spent a lot of time trying to cram as much in as I could. Yes analytics is the key that opens all the doors in mobile. Its like a backwards math problem, you have the solution, now you need to adjust the variables until you hit gold!
We have experienced and heard from others having up to a 2 week delay before all ASO including keywords is processed. Very important for a killer launch. Have you noticed this as well?
Carter and several other experts spent a lot of time and energy putting these ebooks together. The great thing about the ebooks is not even the hundreds of pages of content and walkthroughs, but they also funnel you through steps and processes that are detrimental for your success.
Yeah I have noticed a lag… its making me second guess myself. Thanks for saying something! I was happy with those numbers considering I did no marketing, press releases or anything I know shame on me. Every day after the 25th though the game slid lower and lower each day..
Great post Mark! I really like the rule as a rough benchmark to use. Thanks for the valuable info! Joe — Sounds like you already know what to do! By re-releasing with some new ASO should hopefully give you some more firepower. Paid version sounds great. Andrew- Thanks for the feedback! Glad you got something out of it. I absolutely believe in cross-promotions!
Its so easy to do and almost all ad networks are setup now days to get solid results. Other things I make sure to nail while launching are reviews.
Best is word by mouth, but there are some powerful review services out there too. Social Media campaigns can be strong too. But most important thing to nail during a launch are analytics and ASO. Have a great weekend! Awesome post, thanks for that Mark! Hi, thanks for this post. I have the same question as Fred. On the top menu, click on the Products option.
Now, select App Analysis from the pull-down menu. You can now search for an app in the search bar in the top-right corner of the page. As you can see, not only is the revenue breakdown mentioned up and center, but you can see the number of downloads below the search bar.
This means that, between June and June , 50 billion apps were downloaded, while between June and June , this number was 30 billion. Of course, these figures include native iPad apps also.
The corresponding figures for Google Play are not available, but can be expected to be much higher. According to mobile app downloads for , the App Store had the second-highest number of applications after Google Play during the first few months of It had about 2.
Android app statistics show that there were 3,, available programs for users on Play Store. Google emerged number one, ahead of companies like Apple, Windows, and Amazon.
During the first quarter of , it had around K applications available for download. Google Play and the Apple App Store led the competition by a huge margin with 2.
The fact that mobile apps are relatively easier to create than computer apps, as well as their considerably lower price has translated into a growing industry that produces every year more and more, prompting the occasional steps by app stores to remove the least popular ones. Therefore, Android users often turn to third-party stores such as Tencent to access their favorite applications. According to mobile app stats , Tencent App Store had slightly over a quarter of the Chinese app market share in , which was the highest.
As of , the company has 29, publishers and 43, apps available for download. Education and business take second and third place with The communication sector has the last percentage with 2. The least liked category in the store is photo and video. WhatsApp , also owned by Facebook, comes at third position , followed by Microsoft , musical. The app was number one in the United States 89 million and the United Kingdom 22 million. Although the Chinese market was leading globally in terms of downloads, it took the 5th position in the country.
According to mobile app download statistics , TikTok, together with its Chinese version Douyin, generated the highest revenue on iOS. Google One generated the highest amount of income on Android during the same year. Consumer spending on games grew In alone, the industry will experience a growth of Interstitial ads are the most annoying to users since they take up the entire screen.
Banner ads, on the other hand, take up less space. The money came from in-app purchases on freemium apps or buying premium games. This data point shows how difficult it is to make money on the App Store , except for a select few.
While it helps to have mobile-optimized websites, according to recent mobile app vs mobile website statistics, when it comes to user engagement and conversion, mobile apps beat even an efficiently optimized website. Mobile apps can boost customer loyalty, brand image, and employee efficiency. But any business needs to truly understand the inputs needed to build and maintain a successful app.
This is particularly true for small businesses that tend to have limited resources. B2B commerce is also moving at a healthy pace on mobile devices. The basic strategies are no different from what marketers will use in B2C commerce, and in fact, many new technologies are being used in this context first to reshape the purchase pathway.
Most people have become more conscious of their health during the pandemic. How many licks does it take to get to the center of a Tootsie Pop? How do you explain the existence of Jar Jar Binks? How many daily downloads does it take to get to No. We may have an answer of sorts for that last one. Denys Zhadanov is the marketing director for Ukrainian app company Readdle. Among other apps, it developed Printer Pro for iPhone , a handy piece of software that lets you print from your iPhone to a wireless or USB printer.
We just finished looking at the Apple App Store availability. So I wanted to jump right in and show you the number of apps available for download on the Google Play Store. We actually saw a drop in app availability after mid Although the number of apps have been steadily rising ever since. The Google Play Store is highly competitive. Based on the data over the past two years, the trend line should continuing rising for the foreseeable future.
As we already saw, Google Play Store downloads are still rising, even though the number of apps available for download had dropped a bit during that same period. The Apple App Store app availability numbers are rising each year, but the download growth rate is a lower percentage compared to the Google Play Store. You can measure the success of an app category based on penetration.
According to Statista, these are the app categories with the highest penetration rate among Android users. Some of these categories need to be taken with a grain of salt. For example, look at the top categories on the list. Those apps such as communication apps likely come pre-loaded on all Android devices. But aside from that, this list is a good indication of what types of apps Android users have downloaded apps like WhatsApp, Snapchat, Netflix, TikTok, Spotify, and Tinder.
The average smartphone user spends 3 hours and 10 minutes each day using their device. The average person uses 9 mobile apps per day and 30 apps per month. What does this mean? People are downloading apps and not using them. As you just learned, app usage is not guaranteed after a download.
Some of you might be aware of this if your app has already been brought to market. But how do you know if this is happening to you? The best way to measure this is with retention and churn. Basically, you need to track these metrics. Give users a reason to keep coming back and using your app down the road. No app is perfect. Even the top apps have bugs now and then. Come up with updates and new versions of your app to improve the performance and user experience. We already saw the data to back that claim.
If you look at this list, it makes sense. All of the top apps are used for different purposes and could be used on a daily basis. There is nothing wrong with shooting for the stars.
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